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Making Sense of Social Media Tools

If you’re involved in e-commerce or represent a business that relies heavily on its online reputation, you must be making use of the resources at your disposal. Branding, reputation management, social listening, and more are all a part of conducting business online. Whether you’re a small ice cream shop or a large firm, your online reputation can make or break your business, and that’s a reality in today’s business world. No longer can we rely solely on emotions to make a sale. While people certainly make emotionally-based decisions, they’re unlikely to even give your company a fighting chance if you’re unable to draw them in with engaging information. Social media tools can get your message to the right audience, take their pulse, and keep you connected with them for the long haul.

Social media perfectly illustrates the importance of online marketing tools. How often do we experience people in our own lives that will say how much they love or hate a business, product, or service? It’s quite often if you’re paying attention. Many consumers will now post that they’re looking for recommendations when they’re considering a new pool, a hair salon, or when they’re looking for a great place to have a date. If your company doesn’t show up on these recommendations, social media tools can help. Listed below are just a few of the venues that your brand or company will likely be displayed in a search:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Yelp, and more

This list could go on for quite some time. If your name is coming up with glowing reviews, you’re reaching your target demographic, and you have more business than you can handle, you’re doing something right. If not, it’s time to start strategizing with social media tools. With the proper tools, your company can figure out areas for growth, resolve customer service concerns, and prevent a potential crisis before it happens. Without these tools, you could be putting out fires, fighting rumors and exaggerations, and getting defensive with your customers to defend your business, needlessly. Social media marketing and online reputation management require a bit of know-how. Fortunately, companies like NetBase can show you some quick ways to make impactful changes in a relatively short period. Other programs that are popular social media management tools include the following:

  • ReviewTrackers
  • Hootsuite Insight
  • Talkwalker
  • Brandwatch
  • Mentionlytics and more

Some of these tools are so powerful that they can dissect a single post about your business. They’ll also provide you with useful intelligence that you can utilize to identify demographics that you might have otherwise been aware of. The same goes for products that are useful for your business to carry to suit your customer’s needs. If your competitor is aware of your customer’s needs and you’re not, it can be the beginning of the end for many small businesses. Intervening when your company is shown in a negative light in reviews is also an important task that small business owners and managers must be aware of. There’s nothing worse than the company online that just doesn’t seem to care, even if that’s not the case.

NetBase can take you to all these places and beyond with their expertise in social media tools and social listening experience. Let them devise a strategy that gets you on the map and keeps you in the spotlight. Be sure to take advantage of their free resources, then get in touch to grow your business, today.

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