SEO will not bring overnight changes to your website, nope. You will need to lay down strategies and give yourself time. However, if you want to succeed at it, you must be determined to embrace best practices. Replace ineffective ways with strategic and content-focused tactics that will ensure maximum engagement with your site visitors.
How then do you ensure that your site’s SEO is improved?
A strategic approach to Keywords
You need to carry out research on your competitors; which keywords are popular on their sites? This will tell you what sells and what doesn’t. Without proper research on the keywords, any SEO campaign you launch is doomed to failure. Research sets the ground and the stage for an SEO campaign. Avoid using general keyword phrases, get specific. For instance, instead of using “chicken feeds” you can use a phrase like “where to get chicken feed”. Someone looking for some information related to chicken food will most likely use the second statement because it’s likely to give them a quicker solution than the general phrase. Make your keywords as specific as possible, and let the tone be conversational.
Adhering to the originality rule
When it comes to SEO, originality is a key aspect. You should always avoid duplicate content – where you find the same text appearing in different URLs. It is gross misconduct republishing content from other sites; it’s not only a copyright issue but could also ruin the rankings of your site. Use tools like Copyscape to screen your content before posting to test originality and avoid plagiarism, which has reputational and legal implications.
Check your internal links and site navigation and adjust strategically
Backlinks help in navigating through the pages on your site. The easier it is to navigate through your site, the higher it ranks in the search engines. Page-rank flow is determined by how often a page is linked to within your website. That is why you need an experienced local SEO service provider who will audit your internal link structure and properly align them for better ranking of your site.
Optimize your on-site elements
Each page on your site should have Title tags and meta-descriptions. These should be optimized and relevant. Your SEO efforts could be harmed by too short or too long titles and descriptions. Therefore, you need to carry out a site audit to identify issues with such elements. H1 tags, content length, internal and external links are other on-page elements that will determine your ranking.
Optimize the load speed of your site
Research shows that online visitors are very impatient and thus if your site’s load speed is low, you could have very few conversions. The loading speed of your site affects its search-engine ranking and consequently affects the rate of converting visitors to valuable customers. Use a reliable tool like Pingdom, which gives you a breakdown of each element and how long it takes to load. Then using these results, look for ways to optimize images and pieces of code that are affecting the load speed.
SEO is supposed to give your site a mileage in terms of conversion. That is why you need to carry out regular site audits to ensure that it is optimized for better ranking and thus conversions.
