(5 Digital Marketing Trends That Dental Practices Should Embrace)
Being a topper of your college is not the ultimate goal of your life. Staying at the top of the professional field is the aim of most of the people. You are also no exception. And to top the occupational area in dentistry, you have to know about the latest dental marketing trends. If you are periodontist, oral surgeon, dentist, or orthodontist, you must know about the 5 Digital Marketing Trends That Dental Practices Should Embrace to thrive well in the era of professional competition.
- An active presence on social media
Social media is evolving and inflating with live video services, ads, and much more. As the patients spend a lot of time on these platforms, you can reach them only through social media all the time. Additionally, social media users accept that they trust the healthcare professionals on these platforms much more than the others who have no online visibility.
- Live videos are effective
Video marketing is always a potential tool for marketing. Most of the online content having a high consumption rate is in the form of videos. It will take minutes to make your video viral if you are showing some practical procedure in the video or to discuss some unique cases that you have handles recently. You don’t need a professional videographer for the purpose too.
- Original testimonials and photos
Stock photography is no longer as effective as they look artificial. Try to take the pictures of your patients inside your chamber or while the procedure is going on. Of course, the permission of the patient is mandatory. Post those photos on our website. The raw picture quality will add realistic touch and help people to accept that you are genuinely treating and making corrections to patients.
- Automation of website
With an online platform being the only way to interact closely with the customers, you have to plan automation for the site. Try the web chat functionality using the chatbots. Also, the natural procedure of online booking, as well as cancellation and refunds, will be helpful for busy users.
- Mobile responsive site
The website is the representation of your online presence. As the majority of the patients use their smartphones to check out your website and book the appointment, you have to focus on the user interface and the seamless design that runs equally well on the mobile platforms. Mobile responsive design is almost mandatory if you emphasize online marketing.