Attending a Trade Show


When you attend a trade show, you may be among hundreds or even thousands of other displays. In order to get your return on investment, you have to know how to stand out. This requires having a trade show display that truly markets your business and ensures that guests will stop to learn more about who you are and what you have to offer.

You can count on trade show display experts to help you every step of the way. At ExpoMarketing, we have built award-winning exhibits to ensure that they captivate your audience.

Determine the Booth for Your Brand

What you might not realize is that there are a number of different types of tradeshow displays and booths. ExpoMarketing can help you to determine the right booths for your brand, including determining whether it makes better sense to rent or purchase your tradeshow exhibit. Portable displays, hybrids, and more will make it easy for you to highlight your brand in such a way that people take notice of who you are.

There may be certain aspects that are better for one industry than another – and you can count on our experts to guide you toward the right booths so that people have the opportunity to interact. If there’s no reason for people to stop at your booth, they will walk right past you – and into the booth of your competition. We prevent this from happening.

Stand Out in a Crowd

Bright colors, large text, and some sort of exciting feature can make people stop in their tracks to find out a bit more about who you are. When you can get people to slow down and read more about who you are, your trade show display has succeeded. We can build displays as large or as small as you need. We incorporate lighting, graphics, and more to help you stand out.

By taking a custom approach, we make sure that your marketing message is incorporated while ensuring that it’s promoted in such a way that people have the opportunity to really connect with it. This is when you’re going to gain more leads and see a real return on your investment.

Engage Your Audience

Too many businesses make the mistake of having a table at their trade show, requiring people to simply approach it in order to learn more. However, this doesn’t allow you to truly engage your audience. The more interactive you can make your display, the more you can attract your audience.

We take the time to design and build a booth that makes sense for you. This can include room for monitors, tasting tables, and all sorts of other things. As people step into your space to interact, it provides you with the opportunity to talk to them about who you are and what your brand can do for them. Otherwise, people may grab a piece of paper or a giveaway from your booth and keep walking.

Research has shown that when people interact with a booth, they’re more likely to remember who you are. Particularly when you’re in a trade show of hundreds of other businesses, you need people to remember their interaction – and at ExpoMarketing, we can make sure that happens.

Contact us today to learn more about how we can take a custom approach to your trade show display.