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TransCanada targets the ‘simple American’
News Articles | Calgary Herald | Dina O'Meara | October 14, 2010
Read the full article on the originating site
TransCanada Corp. is showing industry how to face criticism on controversial energy projects.
The power and pipeline giant, best known for its massive natural gas network, faces growing opposition in Nebraska to its proposed Keystone XL oil pipeline which will pass through the state from Alberta through to Texas.
In efforts to win over a public concerned about oil spills and the environment, the Calgary-based corporation created a public relations campaign issuing a clear message:
Good For America. Good For Nebraska.
The ad uses very simple language that unabashedly hits nationalist hot buttons.
“Most people agree: America must reduce its dependence on Mideast oil,” states one highlighted phrase.
Further in the copy, TransCanada assures Nebraskans “Ever barrel … will be used to fuel America – not other nations.”
An interesting statement that appears to indicate the refined barrels won’t be sold to the highest bidder, which does contradict principals of open markets.
The company also assures the public Keystone will be safe because “it will be the safest pipeline ever built in Nebraska.”
Simple, clear language a seven-year-old can understand.
Is that really the audience TransCanada expects to read the poster and approve of its project?
Tagged with: transcanada, nebraska, ogallala aquifer, campaign, public relations
